Top of FormWhich of the following has resulted in a dramatic shortening of product life cycles?An increase in the number...

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Which of the following has resulted in a dramatic

April 14, 2018


Top of Form


Which of the following has resulted in a dramatic shortening of product life cycles?

An increase in the number of educated consumers

Lack of domestic competition

Removal of trade barriers

Affluence of customers

Acceleration of the pace of technological change

Bottom of Form


Which of the following is a goal of market segmentation?

To reduce cultural and economic differences which act as a barrier to the emergence of global trends

To increase the costs of value creation and add value by better serving customer needs

To standardize products, manufacturing, and the institutes of trade and commerce

To increase participation in shared global conversations by drawing upon shared symbols that include global brands

To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix

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Which of the following is the most common approach to expatriate pay, which equalizes purchasing power across countries so employees can enjoy the same living standard in their foreign posting that they enjoyed at home?

Perceptual approach

Merit approach

Balance sheet approach

Correspondence approach

Parity approach

Bottom of Form


Which of the following staffing approaches is compatible with an international strategy?

Ethnocentric

Polycentric

Transnational

Geocentric

Ethical











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