Top of FormWhich of the following has resulted in a dramatic shortening of product life cycles?An increase in the number...
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Top of Form
Which of the following has resulted in a dramatic shortening of product life cycles?
An increase in the number of educated consumers
Lack of domestic competition
Removal of trade barriers
Affluence of customers
Acceleration of the pace of technological change
Bottom of Form
Which of the following is a goal of market segmentation?
To reduce cultural and economic differences which act as a barrier to the emergence of global trends
To increase the costs of value creation and add value by better serving customer needs
To standardize products, manufacturing, and the institutes of trade and commerce
To increase participation in shared global conversations by drawing upon shared symbols that include global brands
To optimize the fit between the purchasing behavior of consumers in a given segment and the marketing mix
Top of Form
Which of the following is the most common approach to expatriate pay, which equalizes purchasing power across countries so employees can enjoy the same living standard in their foreign posting that they enjoyed at home?
Perceptual approach
Merit approach
Balance sheet approach
Correspondence approach
Parity approach
Bottom of Form
Which of the following staffing approaches is compatible with an international strategy?
Ethnocentric
Polycentric
Transnational
Geocentric
Ethical